Apptopia recently acquired TwitterKantrowitz, a news and analysis site focused on social media and technology, to bolster its digital media and advertising offerings. This move was reportedly worth $259 million, and is a significant step in the company’s growth strategy.
According to new data from mobile research firm Apptopia, downloads and activity on Twitter have risen slightly in the weeks since Elon Musk bought it, but growth is sluggish outside the U.S. This may indicate that the drama surrounding Musk and his purchase isn’t resonating with international audiences.
What is Apptopia Twitter?
Apptopia Twitter is a social media app for iOS and Android. It offers a multi-tab feature, which allows users to view Twitter in various different ways. It also has a live video option, which allows users to see their favorite videos from Twitter in real time.
The app is backed by a group of investors including Mozilla, which led its pre-seed round. Other investors include Long Journey Ventures and Salesforce’s Marc Benioff.
It’s the latest in a series of so-called alt-media apps that aim to give conservatives a place to share their views. Parler, which was started in 2018 and is owned by former Kanye West associate Ye, is another example.
Despite being banned by Apple and Google from their app stores last year, Parler has gained a modest audience of about 40,000 daily active users. It looks strikingly similar to Twitter, with timelines of short messages, but it’s a small platform that mostly attracts conservatives.
Another big competitor to Twitter is Mastodon, which works something like a chronological feed but has no central server. Its downloads have soared since Musk took over Twitter, according to data from download tracker Apptopia.
But the growth has been slower outside of the United States, where people may be less interested in the drama around Musk.
Other apps that have risen in popularity during the Musk era of Twitter include Substack, which lets journalists create and distribute email newsletters, and BeReal, which became the number one free app on iOS just a few days ago. BeReal has a modest audience, with about 333,000 downloading the app on Sunday alone, but it’s resonating.
It’s a sign of a new generation of mobile apps that are more media-oriented than ever before. It’s also the first to offer an app that lets users view tweets in different ways, a trend that is catching on among Twitter users.
The company is headquartered in Los Angeles and has a team of 30 employees. It’s also looking for more developers and marketers.
As Apple’s ATT changes cut into ad revenue, the company is looking to direct users to subscriptions and other in-app purchases. It will take in $56 million in 2022 in in-app purchases, down from previous years’ highs but showing improvement, especially on Instagram. Its monthly in-app revenue in February hit almost $1 million.
What is TwitterKantrowitz?
TwitterKantrowitz is a subscription-based newsletter that aims to be the social media platform of the future apptopia twitter twitterkantrowitz bigtechnology. It is helmed by tech journalist Alex Kantrowitz, who has been covering the technology industry for nearly a decade. The newsletter is a good way to stay on top of the latest news in the space, and has earned the reputation of being one of Substack’s most trusted publications. The site is a must-read for fans of all things related to big data, social media and the latest and greatest in enterprise software. It’s also a place to connect with others interested in the same topics. To get started, click the link above. The best thing about this service is that you can try it out for free before you commit to a paid subscription.
What is Apptopia’s acquisition of TwitterKantrowitz?
Apptopia is a market-leading app store analytics and advertising firm that recently acquired TwitterKantrowitz, a news and analysis site focused on social media and technology. The acquisition is reportedly worth $259 million and marks a significant move in the company’s growth trajectory.
As a result, businesses can expect to see increased app store search rankings and better user engagement and retention, according to Apptopia. In addition, they can track the performance of their app ads and use data-driven insights to make smarter marketing decisions.
The acquisition of TwitterKantrowitz will likely enable Apptopia to provide more robust insights and data-driven analysis for its clients. The addition of TwitterKantrowitz’s team will also help the firm expand its coverage into the broader digital media and advertising space.
In a statement, Apptopia said it “expands its reach and capabilities to offer more robust insights and data-driven analysis for their clients.” This will help the company better position itself to serve its clients’ needs.
Twitter has a large user base, and it can be a powerful tool for businesses to leverage for marketing and lead generation purposes. In addition, Twitter offers a variety of templates that can be used to create impactful campaigns and promotions.
However, managing your Twitter content can be a challenge without the right tools. In particular, you may need a CMS to create and manage your Twitter profiles, as well as a way to measure the success of your campaigns.
A centralized platform for app market intelligence, Apptopia provides robust, accurate, and affordable data on the app store marketplace in an intuitive web tool. Its tools are used by mobile publishers and developers, service providers, investors, advertisers & brands to gain competitive intelligence about the app ecosystem.
The company also produces a series of reports called the BRAG Index that combine brand factors with app performance data to shed light on thriving apps. This information can help app developers and publishers improve their apps’ performance throughout the customer journey, from awareness to conversion.
The company also publishes weekly and monthly competition analysis reports that include download leader charts, a full revenue breakdown by paid downloads, in-app purchases and advertising, as well as daily downloads data. Users can also subscribe to a free newsletter that contains more in-depth, data-rich updates.
What is Apptopia’s future plans?
Apptopia is a Boston-based app intelligence company that helps VC firms, investors and ad networks analyze mobile apps. It also provides information about app developers and publishers based on data such as revenue, downloads and overall performance statistics.
Founded in 2011 by Jonathan Kay, Apptopia has become a major player in the app market data and intelligence industry. It has a client base of over 500 companies, including Google, Visa, Coca-Cola, Target, Zoom, NBC, Unity Technologies and Microsoft.
It provides analytics and insights to a variety of media outlets, including The New York Times, Fortune and CNN, with data gathered from its 125K shared analytics accounts and machine learning. Its data sets have a margin of error in the single digits, and they allow media companies to provide unique insights to their audiences.
In addition to focusing on data derived from its own app developer customers, Apptopia is also working to incorporate other app data sources. For example, it works with Bloomberg to make its data accessible to investors via the Bloomberg App Portal on the Bloomberg Terminal. It has also partnered with Amazon’s AWS Data Exchange and Snowflake to expand its data offerings.
The company plans to grow its market share in this arena. The app data industry is a lucrative one, with companies like Sensor Tower and App Annie raising money to stay in business. The demand for app data is expected to remain strong, and the industry is expanding with new products for its customer base.
According to Apptopia, its data was historically not as accurate as its rivals’, but it has made considerable progress in this area over the years. It uses a method of app developer customers voluntarily sharing their app data, which gives it access to more detailed information than its competitors.
But this model, as Kay explains, is a risky one. For example, if Apple or Google shut off its platform, Apptopia would have to rely on a different source of data, putting it at a disadvantage.
However, Kay says the company has managed to overcome this issue, and the data is more accurate than ever. It still uses mobile panels to gather the data, but it aims to blend that with other sources for a more comprehensive picture of app competition.
